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sam_webmaster

Thor: Ragnarok trailer (w/ Led Zeppelin's Immigrant Song)

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craigled   

The movie looks as though it may be worth seeing. The Zep tune to it is just amazing. My Dad always says that is the bands best track.

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136 million people listened to Immigrant Song in the past 24 hours....

 

First trailer for ‘Thor: Ragnarok’ sets new records for Marvel and Disney

LOS ANGELES — The latest installment of the Thor movie series is hammering its way to some pretty big hype thanks to a trailer that’s bringing new energy to the franchise.

The first teaser trailer for “Thor: Ragnarok” was watched more than 136 million times in the first 24 hours after it was posted online. That’s a record for both Marvel and its parent company Disney. The feat is doubly impressive when you consider Disney is home to blockbuster franchises like “Star Wars,” along with popular animation company Pixar and the rest of the Marvel cinematic universe.

So why all the hype? Maybe it’s the possibility of seeing Thor face off with his fellow Avenger The Incredible Hulk. Or maybe it’s the way the trailer utilized music. Instead of using the same kind of stock music that was used in trailers for previous Thor movies, the trailer took a page out of the “Guardians of the Galaxy” playbook and used a rocking soundtrack powered by Led Zeppelin’s “Immigrant Song.”

 

http://cw39.com/2017/04/12/first-trailer-for-thor-ragnarok-sets-new-records-for-marvel-and-disney/

 

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Led Zeppelin Is Hollywood’s New Secret Weapon

Rock’s most flamboyant band is setting the stage for a summer of movies.

If you’re me, the first thing you thought of when you saw the Thor: Ragnarok trailer was King Arthur: Legend of the Sword. No, not because both movies feature a dethroned ruler who is trying to defend his kingdom from an evil sorcerer, or because both feature bombastic feats of slow-motion swordplay, or even because each movie adheres to a sort of punk-medieval aesthetic with splashes of color (well, OK, now I’m thinking of those things). No, I thought of King Arthur: Legend of the Sword because that was the other trailer in only a month’s span to pull out all the stops and feature an iconic song by Led Zeppelin, arguably the greatest band that ever lived. They’re big, they’re bold, and they’re Hollywood’s new secret weapon when it comes to blockbuster titles.

When you hear a Zeppelin song in a trailer, the first thought that immediately comes to mind is the time and money it must’ve taken to get the rights to one of their songs. Led Zeppelin is a notoriously finicky band when it comes to licensing their music. Back in 2012, The Los Angeles Times ran a piece on the hoops the band would make filmmakers jump through to use one of their songs in a film. According to the article, the license fee for a Zeppelin song often dips into the seven-figure range; the band might also ask for creative changes in how you make their music, such as the time Ben Affleck was asked to digitally alter a shot of a record in Argo so his character would be putting the record arm down on the right part of the record for the track. “So not only did we have to pay for the song,” Affleck told the Times, “we had to pay for an effects shot.” In other words, if you’re Zeppelin, you can make crazy demands and people have to say yes.

There was also the time that Jack Black and the cast of School of Rock shot a video basically begging the band to let them use a brief clip of “Immigrant Song” for the movie; Zeppelin would eventually relent, buying themselves some latitude in Black’s eyes when they would later refuse to let him reference one of their songs in Tenacious D: The Pick of Destiny. And the time when a music supervisor on True Blood used Zeppelin’s “In the Evening” as a piece of temp music during an episode, causing producers to fall in love with the music and kicking off a long (and successful) campaign to license the song for the show. This isn’t just restricted to movies and television, either. When game developer Activision released a special live-action trailer for the release of Destiny, their sci-fi first-person shooter that cost a reported $500 million to produce and promote, they spared no expense, licensing Zeppelin’s “Immigrant Song” for use in the trailer. Activision would later feature “Black Dog” in the trailer for the game’s expansion, Destiny: The Taken King.

Knowing that Zeppelin is both expensive and mercurial is only one part of the equation. The other part is the quality of the music itself. Zeppelin’s songs have been described — lovingly, of course — as “pompous pretentiousness,” a term that might also fit in nicely with the current slate of summer blockbusters. When applied to a movie like King Arthur: Legend of the Sword, it leans into Guy Ritchie’s reputation as a filmmaker who shares the band’s appreciation for largesse in all things. Like Zeppelin, Ritchie is loud and bombastic and an undeniably skilled technician, and his use of “Babe I’m Gonna Leave You” in the King Arthur trailer proves that (on some level, anyway) he’s definitely in on the joke. For Thor: Ragnarok, it emphasizes the franchise’s newfound direction as the vision of an esoteric filmmaker. You don’t use Led Zeppelin in a Marvel trailer if you’re trying to convince people it’s business as usual; you use Zeppelin to show fans that there’s heart, intent, and, yes, ego at stake with the movie. With all due respect to James Gunn, Taika Waititi is perhaps the most unique talent Marvel has ever put behind the camera, and Zeppelin’s music serves as a promise to its audiences that they’re rather err on the side of too much than too little.

So while fans might clamor for the release of Thor: Ragnarok and roll their eyes at another Guy Ritchie blockbuster, there’s no denying that the use of Led Zeppelin in their films’ trailers was the right choice for what they’re trying to sell. If nothing else, Zeppelin shows that these studios are trying to find a common ground between artistic vision and blockbuster filmmaking for their audiences. The movies may be good or bad, but when 1% of your production budget is being earmarked for a single song by one of rock’s most flamboyant bands, you’ve at least got someone on staff who’s willing to gamble a bit to deliver something special to audiences. And at the end of the day, isn’t that all we really want? A studio that is willing to gamble a bit with a $200 million movie; it doesn’t get more metal than that.

- Matthew Monagle
 
https://filmschoolrejects.com/led-zeppelin-hollywood-movie-trailer-music-9e16ab873187

 

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8 hours ago, sam_webmaster said:

Knowing that Zeppelin is both expensive and mercurial is only one part of the equation...Zeppelin’s songs have been described — lovingly, of course — as “pompous pretentiousness,”

well...ya

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rm2551   

Led Zeppelin Is Hollywood’s New Secret Weapon

 

Why does this bi-line NOT fill me with joy?

 

Careful....

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sixpense   

Just noticed an inclusion of Led Zeppelin in X-Men:Days of Future Past.

There is a scene within the first 40 minutes or so of the movie where a young Professor X, after Logan arrives to ask him for help, leaves the hall to go back to his room for more medication. He sits in his chair to think. There is the open gate-fold of Houses of the Holy on his bed.

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I much prefer the live version of IS to the studio one.

 

The live version features Page's soloing prowess.

 

It's awesome:

 

 

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In the past week or so I've heard from two different people who've said that they've never heard Led Zeppelin until this Thor trailer came along. Naturally my response was to ask what rock they've been living under, but they were both younger guys who've probably been exposed to little more than crappy boy bands, pop divas and rap their entire lives. Now the Immigrant Song is charting in both the US and UK for the first time in decades, thanks to the exposure from this trailer. It occurred to me that with Jimmy loosening up his grip on the music, allowing it to be used for films and trailers and whatever else, sure is helping to expose a new generation to the awesomeness of Led Zeppelin.

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Reggie29   

Immigrant Song is the song most featured in movies but this is the first time it has been used in any film (loosely), Norse related.

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Here's a "novel" idea: Put Zeppelin on the stereo and READ A FUCKING BOOK.

why does Hollywood keep making the same movie over and over again?

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