Well, I like the picture anyway's ...But, I'll bet that they just got a hold of the drums. As being the Ludwig drum company does not make cymbal's (to my knowledge). From the looks of it's badge, the stand with the crash cymbal on the right is from the mid/late 70's or early 80's. The one's from the late 60's had blue and tan at the top and a gold trim, this one is more silver looking trim (like the one's from the mid/late 70's) with blue and brown panel's. It may just be the lighting at that angle.
I can't tell to well from the picture if the snare is wood, steel or transparent, I think Johns kit had a steel snare.
This would be the kit he used from the 2nd and 3rd album era.
http://www.kellyindustries.com/drums/john_bonham.html
This is from the later Song Remains the Same time frame.
http://www.kellyindustries.com/drums/john_bonham2.html
All the early pictures (I've seen) from the first show's have him playing a set of Marine Pearl (white) Ludwigs.
I'm sure he had many sets and was gifted many.
Bonzolikedrumer
I spell it like that because I like it that way.