Funny, I find Father's Day to be just as promoted as Mother's Day. Probably because Father's Day occurs in June, so you have better weather so there's more emphasis on doing outdoorsy stuff with Dad....barbeques, baseball games, lawn work, football, stuff like that.
On Father's Day, my dad always grills and we always go to a baseball game, if the local team is playing. If not, we camp out and watch a game on TV.
I honestly think spats hates women, or at least has "mommy issues" that are the root of all his problems. I mean, why else complain about Mother's Day.