Jack Bruce told Detroit's WCSX radio station in May 2007 that there were plans for a Cream reunion later in the year. It was later revealed that the potential performance was to be November 2007 London as a tribute to Ahmet Ertegün. The band decided against it and this was confirmed by Bruce in a letter to the editor of the Jack Bruce fanzine, The Cuicoland Express dated 26 September 2007: "Dear Marc, We were going to do this tribute concert for Ahmet when it was to be at the Royal Albert Hall but decided to pass when it was moved to the O2 Arena and seemed to be becoming overly commercial."
The headlining act for the O2 Arena Ertegun tribute show (postponed to December 2007) turned out to be another reunited English hard-rock act, Led Zeppelin.
In an interview with BBC 6 Music in April 2010, Bruce confirmed that there would be no more Cream shows. He said: "Cream is over."
According to classic rock magazine (uk) Cream planned to do a reunion tour in 2013 , but according to bruce ,baker as fallen out with clapton , so putting an end to it.