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Bonnaroo Lineup Being Announced on Myspace


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Legendary music festival Bonnaroo is announcing the lineup for its 2010 festival today, and instead of doing so in one fell swoop, the fest is releasing info via its MySpace page all day long.

If you head on over to www.myspace.com/bonnaroo right now, you’ll be greeted with a cartoonish cuckoo clock and what appears to be a flying lightbulb. Every six minutes or so, the clock opens — like something out of The Nutcracker — and a cadre of punkish-looking dudes emerge to reveal another artist who be present at Bonnaroo this June.

Artists will also be making their own announcements over the course of the day (they started at noon, EST) via various social media channels, and the MySpace() page will aggregate that list. Tickets also went on sale today — which is a milestone, since this is the first time ticket sales and the line-up announcement have fallen on the same day.

Acts that have already been revealed include: Cross Canadian Ragweed, John Fogerty, Medeski Martin & Wood, Weezer, The Flaming Lips with Stardeath and White Dwarfs performing The Dark Side of the Moon, The Avett Brothers.

While this idea is certainly creative, it is rather messy in essence. Why? Because information about the line-up is currently all over the web like confetti on the sidewalk after New Year’s. Bonnaroo provides no links to individual artist announcements, so if you’re not, say, Rolling Stone (who has a more comprehensive list than the Bonnaroo MySpace page), you’re stuck staring at a rather irritating flying light bulb for six minutes until the page refreshes with a new announcement. I know cubicle culture breeds downtime, but I doubt anyone has the hours — or patience — for that.

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