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"How Led Zeppelin’s First U.S. Show Almost Didn’t Happen"


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How Led Zeppelin’s First U.S. Show Almost Didn’t Happen

Led Zeppelin made their North American concert debut in Denver in December of 1968 as the first band on a three band bill that also featured Vanilla Fudge and Spirit, but as concert promoter Barry Fey recalls, it’s a milestone that almost happened in a different city.

Writing in his memoir ‘Backstage Past,’ Fey remembers getting the call from Vanilla Fudge’s booking agent Ron Terry a little more than a week before the show, asking him to add another group to the Denver date, which was already sold out. Fey refused at first, but Terry was persistent and said “Barry, this group is called Led Zeppelin, they’re going to be huge.”

Still unwilling to cave in, Fey got another phone call from Terry, who told him “Vanilla Fudge has agreed to take $750 of the money you were going to pay them and they’ll give it to Led Zeppelin if you’ll pay them $750, too.”

Considering this, Fey thought about the fact that Vanilla Fudge was offering to give some of their money to a group that “no one’s ever heard of, that’s never played in North America.” That must be something that’s worth taking a look at, right? He made the deal with Terry and booked Led Zeppelin for their first North American show for the now-unbelievable sum of $750 out of pocket.

Led Zeppelin did not disappoint the Denver crowd with their debut American performance. After introing the group, Fey watched the band deliver a stunning set. To this day, he’s still amazed that Spirit managed to go on after Zeppelin finished their show. He immediately saw the future success that the group would have. “You didn’t have to be a genius to know that Zeppelin was going to be a smash. Oh, my God. People were going crazy!”

The following morning, Fey got a phone call from Max Floyd, the program director at Denver’s rock station KLZ. “Who did you have on last night? Our phone lines are jammed!” Luckily, Fey had in his possession a copy of the band’s unreleased debut album, which he took over to the radio station. They immediately put it on the air, playing it nonstop that day.

The moment would never be forgotten by Robert Plant, who spent time backstage with Fey in 2011 following a concert performance in the area, reminiscing how important that Denver date and the subsequent radio play was to his old band’s early success.

by: Matt Wardlaw


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Very interesting! Can't believe VF wanted to help Zeppelin that badly. Was there a connection between Peter Grant and VF's manager? They were both Atlantic artists, right?

Thanks Sam!

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A theory might be the Vanilla Fudge drummer, Carmen Appice, heard Bonzo's drumming and wanted other people to hear it, too.

Appice (on that same tour, I think) advised Bonham to get an advertising deal with Ludwig Drums.

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