Reason To Celebrate: How the Celebration Day press conference was designed

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South London-based technical production specialist Presentational Rentals (PR) supplied all technical elements for the recent London launch of rock legends’ Led Zeppelin’s “Celebration Day” movie – featuring their one-off 2007 reunion concert at London’s O2 Arena.

PR supplied lighting, audio and staging for the high profile press event staged in the Ballroom of the Northumberland Hotel, just off Trafalgar Square. It was attended by the three surviving members of the band and the world’s media.

PR’s Ian Coull designed the set and lighting scheme after taking a brief from the client. It featured an eye-catching three tiered stage with seven-meter-high backdrop covered in the album / DVD cover artwork, featuring a large Zeppelin airship hovering above a London cityscape pastiche in a bright orange and red sky.

Robert Plant, Jimmy Page and Paul Jones sat below this and answered questions from the press following a special media screening of the two hour movie directed by production industry video guru and visionary, Dick Carruthers.

The lighting for the event recreated the ambiance of the album cover, illuminating the venue’s roof in rich saturated orange. This was achieved using Robe LEDWash 600s to bathe both the ceiling and walls around the room in the ‘signature’ orange as well as a series of matching and contrasting color looks.

The entrance of the Ballroom for the Celebration Day event was separated from the main presentation area by a partition wall so the backdrop was not immediately visible when press first entered, retaining a nice element of surprise.

Says Ian Coull, “We were all very pleased to be involved in a prestigious event like this. Time was tight, and our design had to be flexible enough to accommodate last minute requests and alterations as things evolved in the up-to-the-minute style of all high profile press events”.

The fact that PR could supply all technical elements required also resulted in a cost-effective and efficient solution for the client.

Source: http://eventdesignma...on-to-celebrate

[zepscoda]

Great read, thank you for the post.