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New Christian Dior Commercial Debuts (Whole Lotta Love)


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Posted

I would have loved to have seen someone more iconic - say, old footage of Steve McQueen - used for this, like Dior did a few years ago with Alain Delon, IMHO.

Posted (edited)

Not agreeing with the above comments ( think I've had a cynicism bypass on this one ..!)

It's cool, tastefully sexy, beautifully shot, tastefully sexy, GREAT licensing decision. Oh, did I say? It's tastefully sexy.

Almost started wondering what Dior Homme actually SMELLS like and whether it would be one of those androgynous kind of scents that would work on women..

Then I thought no, actually, let's focus here .. need to save up for those box sets !

Which brings us back to the Great Licensing Decision. How. Very. Timely.

We may just have seen the first of the Zepptember promo activities ..

Edited by truth and beauty
Posted

The song doesn't go with the commercial to me. The promo footage of them from 1990 is much much better.

I can not wait for the boxsets either. That is much more important. :)

Posted

Thanks for the post Steve,

Not sure.. Very sexy, professionally done, but not quite feeling the song with that video. However,IMHO I think it will be a successful ad/video... :Thinking:

Posted

I actually liked this mostly. Perhaps, the song doesn't fit 100% but generally yes. The editing of the song was done quite well, so it gets my approval! :thumbsup: My guess it's no coincidence with this ad campaign (with the band's approval of WLL for a major ad and likely lots of airings on highly watched programs worldwide) and the upcoming box sets that will probably be coming out this fall. All about marketing!

Posted

Why would LZ not even license songs to films for years unless Cameron Crowe was the one asking, and now they're using their songs to sell product?

I did love hearing "In The Evening" on "True Blood",

Posted

Well the video is very well done, but atleast at the start some ballad would be more fitting!

I can't say Zeppelin were never about the money, but it was pure demand because of the music that was uncompromising, non sell out and incredible!

Allowing this kind of stuff is just not in that kind of mind set and if you consider how much money they have, they didn't really have to do that,

although from the artistic point of view the video is really good as I said and the music fits in that sort of way and otherwise!

Perhaps some of the band members even use Dior products, but even if we can't say Zeppelin was particulary anti capitalistic,

in these wild capitalistic and crisis times, band members should not forget they did say many years ago 'not all that glitters is gold!'

I find this move as negative!

Posted

I'll quote from Cameron Crowe's liner notes to the 1990 box set:

Led Zeppelin were the most popular group in the world, and they went out on top...with complete integrity. There would be no downward slide, no selling of "Whole Lotta Love" to a detergent company.

No, but this is pretty close. Maybe inevitable, but still unfortunate.

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Posted (edited)

^ It's not like they licensed "Down By the Seaside" to a company selling Adirondack chairs.

That being said, I dig the song but don't think it works with the commercial.

Edited by zeppy668
Posted (edited)

I'll quote from Cameron Crowe's liner notes to the 1990 box set:

Led Zeppelin were the most popular group in the world, and they went out on top...with complete integrity. There would be no downward slide, no selling of "Whole Lotta Love" to a detergent company.

No, but this is pretty close. Maybe inevitable, but still unfortunate.

attachicon.gifLZFAQ.gif

attachicon.gifMagus.gif

Yeah they were huge in the seventies, but they were underground! Now they are totally mainstream! I wish that wouldn't change some things!

Edited by Matjaz1

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