Cat Posted February 23, 2008 Share Posted February 23, 2008 Author: Nancy Millman Robert Plant, who made female hearts throb in the '60s when he was the lead singer in Led Zeppelin, turns ad pitchman for Coca-Cola in a commercial scheduled to debut next week. Plant is making a successful comeback and has a current video called "Tall Cool One" that is the basis for the Coke spot. The name of the video relates to Coke's summer advertising positioning as "The Official Soft Drink of Summer." Turning the music video into a commercial required Plant, whose audience extends from teens to those old enough to remember his Zeppelin days, to catch Coke Classic bottles while performing. The commercial will air for the first time when Coke sponsors the Atlantic Records 40th anniversary concert June 26 to run on ABC. During the concert last month, Plant performed both solo and with Led Zeppelin. Going the video route is new for Coke. Pepsi, of course, really started the idea with a commercial version of Michael Jackson's "Billie Jean" rewritten with Pepsi lyrics. Since then, concert-style commericials with Lionel Richie and Jackson have kept Pepsi's visibility high with teens. McCann-Erickson, New York, is the ad agency for Coca-Cola. Link to comment Share on other sites More sharing options...
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