Cat Posted February 24, 2008 Share Posted February 24, 2008 Winnepeg Free Press 5-9-1977 By ROBERT HILBURN The Los Angeles Times NEW ORLEANS — Peter Grant, the huge, Buddha-shaped manager of Led Zeppelin, talks about rock and roll as a jungle. You've got to be tough, he says. Like the time he poured a bucket of water over a video machine that was being used,to illegally film a Zeppelin concert. Or when he threw a TV news crew off the Inglewood Forum stage. Literally. But the classic Peter Grant story, legend has it, occurred in British Columbia a few years ago during the height of the bootleg tape craze that cost the record industry millions of dollars. Spotting someone huddled near the stage with elaborate recording equipment, Grant, a former wrestler and stand-in for outsized actor Robert Morley, raced over and smashed the machinery, sending the operator tumbling. Fair enough, except the man turned out to be someone conducting noise experiments for the Canadian government. Mentioning the Incidents brought a smile to Grant's face as he relaxed in his hotel suite here the day after the start of Zeppelin's first U.S. tour in two years. Almost everything brought a smile this afternoon. Not even a reminder of Zeppelin's longstanding clash with the press darkened his mood. Grant's band — whose future was in question after a 1975 injury to lead singer Robert Plant's right foot kept the English quartet from performing for months — was back together, Bigger than ever. While Time and Newsweek salute Paul McCartney^ Bruce Springsteen, Stevie wonder, Linda Ronstadt and Bob Dylan in their occasional forays into the pop culture, Zeppelin outsells them all. More than 700,000 tickets for the band's 40 shows on its current tour were sold as fast as box offices could process them. The group already has sold out six nights (starting June 21) at the 18,700-seat Inglewood Forum. That's the most shows ever booked in a row by a pop attraction at the Forum. Most sources agree Zeppelin could have easily sold out a seventh or eighth show. The demand for tickets was so Intense in some cities that miniriots occurred. So what, then, if the media was off chasing the Rolling Stones and Margaret Trudeau in Toronto rather than huddled with notepads and cameras at Grant's door? Kids knew Zeppelin was the real story in rock. Besides, the press never mattered to Grant. Zeppelin's success was over the objections of critics who labeled the band's music as indulgent, excessive and derivative. Zeppelin record sales are upwards of $150 million. Grant figures the media's refusal to acknowledge the group's commercial supremacy in rock has, ironically, only helped reinforce Zeppelin's ties with its young audience. That's why the band doesn't court the press. There was no junket to Dallas for the start of the. tour the way the Who did last year in Houston. There also aren't backstage receptions after each show the way Paul McCartney did on his last tour. All that stuff bores the band, a Grant aide claims. Offered Grant: "What do reviews or stories mean? Record companies cut them out, mimeograph 5,000 copies or whatever and send them to radio stations or to each other. Big deal. "The main thing to remember is the people in the street. Their belief in the group is what is important It doesn't matter what anybody says about a group, it's what the group does on stage or on record that counts. Zeppelin has always delivered. "That's how we can have kids camping outside the Forum in the parking lot for days without taking out an ad or sell 20,000 tickets in Detroit just because one disc jockey says tickets are going on sale." Led Zeppelin was a hit from the beginning, Jimmy Page, the band's celebrated, 33-year-old guitarist, was known as a top session player in England before he was 21. He played on hundreds of records in the mid-1960s, from the Who's I Can't Explain to Joe Cocker's With a Little Help From My Friends. For the new group, Page picked John Paul Jones, a bass player who bad gained attention as arranger on Donovan's Sunshine Superman and the Rolling Stones' She's a Rainbow. He also tabbed two unknowns: singer Robert Plant and drummer John Bonham. Atlantic Records signed the oand — largely on the strength of Page's reputation — and plans for the first U.S. tour were begun. The album reviews were almost all negative. Many critics called the group a blatant attempt to fill the vacated Cream-Hendrix-Yardbirds high-energy, blues-based, guitar-dominated tradition in rock. But audiences, particularly In America, responded strongly. The album made the Top 10 and stayed on the national charts more than a year. The band's real strength, however, was in its live shows. "It's an impossibility to think a band is ever going to be as big as Zeppelin has become," Peter Grant said, looking back on the early days of the group. "But we thought we were going to be successful. I knew what was required over here and Jimmy Page knew what was required. We were fortunate that the underground scene was happening, there were lots of halls around the country that served as opinion makers and we got them into all of them. Link to comment Share on other sites More sharing options...
SteveAJones Posted February 24, 2008 Share Posted February 24, 2008 I can't believe Peter Grant spoke with Robert Hilburn. One last ditch attempt to get Hilburn to see the light? A necessary evil? Whatever the case may be this is a terrfic find, Cat. Link to comment Share on other sites More sharing options...
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