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ZEPPELIN RISING


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ZEPPELIN RISING

The frenzy over Led Zeppelin 's London reunion last month attests to the supergroup's staying power. On the release of the band's third album, TIME explored how it overtook a certain other foursome that was "more popular than Jesus" [Nov. 2, 1970]: "With the Beatles' Sgt. Pepper (1967), rock crossed the line into self-consciousness, sophistication and experimentation ... How can this evolution go on without depleting the primitive power that first gave the music its momentum? Among the best strategies is the one used by England's Led Zeppelin , which recently dislodged the Beatles as England's most popular rock group. The Zeppelins' aim is to explore all the styles and techniques in today's rock spectrum without ever losing a heavy core of raw feeling ... Led Zeppelin was launched in 1968 in what lead vocalist Robert Plant calls a 'smash-bang-wallop' fashion ... A far cry from that first hectic session, the group's third album, Led Zeppelin III (Atlantic), now No. 1 on the Billboard charts, was put together during the first six months of this year ... Many groups do not last two years. One reason for Led Zeppelin 's survival is that its fans can expect virtually anything from them."

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