Coming of age in the mid to late 80s, Led Zep were legendary in my neck of the woods. Of course, I was their primary champion in my high school, lol, but just about everyone listened to them. Actually, most people's favorite band was either the Grateful Dead or Metallica, both of whom were touring at the time. Led Zep provided the bridge that everyone could appreciate. Classic rock radio, of course, played a huge role in keeping the band relevant.
When I went to London for a couple of weeks in the fall of '92 (on my way to India), I was expecting to find Led Zep influence all over the place but alas, virtually nothing. The people I met looked at me funny when the band was mentioned. Even at a Black Sabbath concert, with Ronnie James Dio, Zep were given little to no respect by the concertgoers I met while drinking prior to the show. I just couldn't figure it out.