Both of these guys are Titans. I think Page was a little more versatile in terms of writing music and musical style. Hendrix rewrote the rule book on how to play an electric guitar. The guy was full of blues, soul, and psychedelic riffs, and jams. Love 'em both.
I am also a huge Eddie Van Halen fan, as well. Eddie is famous for his tapping (which is awesome), but the guy could write a riff, play rhythm, and exploit harmonics like nobody else.