Oprah's or Diddy's birthday party???
Seriously, to save rock n roll. (It's dying and is on life support)
Their previous efforts were:
To pay respect to the life and friendship of Ahmet, O2 Ahmet Tribute Concert 2007
To support human rights (Page & Plant) 00/01 & Page w/ Chris Robinson (Amnesty shows)
To say thank you for being inducted into the RNRHOF (1995)
To support their label and founder, Ahmet Ertugen (1988) -JP, JPJ, RP & Jason
To help find a cure for world hunger, (Live Aid) 1985 -- JP, JPJ, RP (w/ PC, PM & TT)
To help a friend, Ronnie Lane, who was battling for his life (Page) Arms Tour 1982/3
R